About Me
Logical thinker.
Creative at heart.
I’m Jason Fielding — a Kentucky-based web strategist, designer, developer, husband, dad, dog owner, aspiring writer, youth coach, and lifelong learner who likes turning messy ideas into clean, useful digital experiences.
Curious
Intentional
Passionate
Hands-on
The Human Side
More than a résumé.
This page is less about job titles and more about the person behind the work.
I’ve always been drawn to the place where creativity and problem-solving overlap. I started with design — learning how to make things look intentional, balanced, and clear — but over time I became just as interested in how things work underneath the surface.
That mix has shaped the way I approach websites. I’m not interested in design that only looks good in a screenshot, and I’m not interested in development that ignores the person using it. I like simple, useful, well-built things. I like asking why. I like making complex ideas easier to understand.
Professionally, that has led me into web design, front-end development, WordPress, web management, and strategy. Personally, it’s the same wiring that pulls me into writing fiction, coaching kids, learning new tools, and constantly trying to get better at whatever I’m working on.
what drives me
The way I work comes from the way I’m wired.
Curiosity first
I like figuring things out. Whether it’s a design problem, a CMS issue, a story structure problem, or a new technology, I’m motivated by the challenge of making sense of it.
Simple is powerful
I believe the best work usually feels obvious after it’s done. Clean layouts, clear words, logical structure, and fewer distractions almost always win.
Growth mindset
I don’t need to know everything before I start. I care more about learning quickly, asking better questions, and staying flexible enough to improve the work.
Outside Work
Family, stories, coaching, and dogs.
Outside of web work, I’m a husband and dad, which keeps life grounded and busy in the best way. I’ve coached youth sports, I’m usually working through some kind of creative project, and I spend a lot of time thinking about story, character, pacing, and what makes people do the things they do.
I also write fiction (attempt to anyway :), which has made me better at my professional work in ways I didn’t expect. Writing teaches patience, empathy, structure, revision, and the importance of cutting what doesn’t serve the larger goal. That same mindset shows up in how I design and build websites.
Dad & Coach
I care about encouragement, patience, and helping kids grow in confidence — not just performance.
Aspiring Fiction Writer
I’m drawn to story structure, emotional stakes, character arcs, and making complex ideas feel human.
Dog Person
Life is better with dogs around, even when they’re inconvenient, muddy, loud, or stealing the good spot on the couch.
Lifelong Learner
I’m always sharpening the stack — design, development, WordPress, Shopify, UX, SEO, and modern front-end tools.
My Path
A career built one problem at a time.
The through-line has always been the same: take something unclear, make it usable, and keep improving it.
Design Roots
Bringing ideas to reality
A degree in graphic design gave me the foundation: hierarchy, clarity, spacing, contrast, and the discipline to make every choice intentional.
Development
Turning designs into real websites
I moved deeper into HTML, CSS, JavaScript, PHP, WordPress, and CMS implementation because I wanted to build the things I imagined.
Management
Owning web ecosystems
Managing large corporate and regional websites taught me that good web work is not just design or code — it’s process, communication, governance, and trust.
Strategy
Connecting websites to outcomes
Now I think about the whole picture: UX, performance, SEO, content, conversion paths, scalability, and how websites support real business goals.
Let’s Build Something Great
Have a project or opportunity in mind?
I’m available for freelance projects and full-time positions. Let’s connect and create something amazing.